CUTTING THROUGH NOT CUTTING YOUR THROAT. 

The average person is subjected to hundreds, if not thousands, of advertising messages a day. Thus, it is essential for your marketing to stand out to have any effect at all. But this must be done in a meaningful and carefully considered way.

The alternative is, at best, wasting your money. At worst, it could kill your brand. A classic example is when a company released over 1.4 million helium balloons intending to create a Guinness World Record. Instead, they entered the record books for causing a public disaster. And there are countless others. Google Burger King’s ‘women belong in the kitchen’ fiasco or Dove’s ‘racist’ campaign to see the potential dangers.

We won’t do any of that. Multiply has a track record of blowing people’s minds without shooting ourselves in the foot.